Overcoming the Threat of E-tailers

Set-1_Overcoming-the-threat-of-e-tailers

These days, e-tailers, in India, have been making headlines with their mind-boggling valuation figures. However, even after decades of amazon’s existence, it makes a meager net profit of around USD 270 million on sales of over USD 74 billion.

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Small is Big

Small-is-Big

India’s population follows a long tail distribution – 15% of the total districts (640) are occupied by 35% of the total population.The remaining 65% of the population is spread across the larger number of remaining districts. The size of the population in the “tail” is bigger than that under the “head”.

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100% availability with less than half the inventory

100-Availability

This article outlays how the ‘Theory of Constraints’ (TOC) solutions in operations and distribution ensure that the availability in the market (distributors and retailers) is near 100% while having less than half the current inventory levels in the distribution chain.

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The Devolution Marketing

Set-1_The-devolution-marketing

A large portion of what drove us into the Great Recession is rooted in this dysfunctional pattern of distribution.

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