A practical approach to implement pull based manufacturing

CCI directives for OEMs

The pioneering endeavours of auto greats Henry Ford and Taiichi Ohno have deeply impacted the industry. The pervasive influence of their ideas can be seen in most of today’s manufacturing environments. Ford moved away from craft production techniques to mass manufacturing using flow techniques of an assembly line that could push out a car in […]

A folly called trade promotions

A folly called trade promotions ET Retail

Companies vie with each other to spend more and more in BTL activities and schemes with the hope that these will fructify into sales.