A folly called trade promotions

A folly called trade promotions ET Retail

Companies vie with each other to spend more and more in BTL activities and schemes with the hope that these will fructify into sales.

Vector Consulting Group With KOEL (Kirloskar Oil Engines Limited) Wins 2015 AMCF Spotlight Awards for Value & Excellence in Management Consulting

AMCF awards

Vector Consulting Group Bags the Award Second Year in a row Vector Consulting Group, the largest and fastest growing management consulting firm in the space of Theory of Constraints in India, was announced the winner in the supply chain category with Kirloskar Oil Engines Limited in a glittering awards function held at the New York […]

How to keep your store from going out of business

keep your store from going out of business

When a retail store shuts down merely months after the grand opening, the failure isblamed on a host of external factors such as poor footfalls or economy being down orlocation issues etc etc. These ‘reasons’, however, cannot be validated. Retail chains are well aware of opportunitiesand risks of opening a new store in a new […]

Fighting Fakes in Auto Parts

CCI directives for OEMs

If you own car or bike, at some point in time, it will go in for repairs and maintenance. At that point in time the mechanic may replace one or few of the parts. Do you know if these are genuine? Trade in counterfeit and fake components constitutes a large and expanding market.They range from […]