Brand Guidelines

The visual system of Vector Consulting. A guide to maintaining consistency, elegance, and authority across all our communications.

Typography

HEADINGS

Aa

Playfair Display

Used for all major headlines, section titles, and emphatic statements.

The New Blueprint

H1 • Regular / Medium

Our Strength

H2 • Regular

Scientific Systems Thinking

H3 • Medium

Get Playfair

BODY & UI

Aa

Roboto

Used for paragraphs, UI elements, navigation, and data display.

Light300
Regular400
Medium500
Bold700

Body Text:Vector Consulting empowers organizations to navigate complexity. By applying scientific systems thinking, we help companies solve chronic industry problems and unlock sustainable growth.

Get Roboto

Color Palette

HEX#820E4C

RGB130, 14, 76

CMYK21, 95, 20, 33

HEX#D11276

RGB209, 18, 118

CMYK5, 95, 8, 4

HEX#0FD7FF

RGB15, 215, 255

CMYK51, 1, 2, 0

HEX#32A8E7

RGB50, 168, 231

CMYK61, 19, 0, 0

Logo

Primary Logo

Primary Logo

For use on light backgrounds

Reversed Logo

Reversed Logo

For use on dark backgrounds