Brand Guidelines
The visual system of Vector Consulting. A guide to maintaining consistency, elegance, and authority across all our communications.
Typography
HEADINGS
Aa
Playfair Display
Used for all major headlines, section titles, and emphatic statements.
The New Blueprint
Our Strength
Scientific Systems Thinking
BODY & UI
Aa
Roboto
Used for paragraphs, UI elements, navigation, and data display.
Light300
Regular400
Medium500
Bold700
Body Text:Vector Consulting empowers organizations to navigate complexity. By applying scientific systems thinking, we help companies solve chronic industry problems and unlock sustainable growth.
Color Palette
HEX#820E4C
RGB130, 14, 76
CMYK21, 95, 20, 33
HEX#D11276
RGB209, 18, 118
CMYK5, 95, 8, 4
HEX#0FD7FF
RGB15, 215, 255
CMYK51, 1, 2, 0
HEX#32A8E7
RGB50, 168, 231
CMYK61, 19, 0, 0
