Mahindra First Choice Services (MFCS) Partners with Vector Consulting Group (VCG) to revamp its Supply Chain

News Release

Business Today | March 5, 2014

Mahindra First Choice Services (MFCS) Partners with Vector Consulting Group (VCG) to revamp its Supply Chain

Vector Consulting Group Enters Into an Engagement With Mahindra First Choice Services to Build an Agile Supply Chain Using Principles of Theory of Constraints

Vector Consulting Group (VCG), the largest consulting firm in the space of Theory of Constraints (TOC) consulting in India, has entered into an engagement with Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops across major cities in India and a wholly-owned subsidiary of Mahindra & Mahindra Ltd.

VCG will be the implementation partner for transforming the supply chain processes of MFCS using the TOC principles. The solution will help MFCS in improving delivery performance to its customers while reducing the overall inventory lead-time.

Speaking about the new engagement, Mr Kiran Kothekar, Director, VCG said, "Organized multi-brand car workshop companies face the complexity of having to deal with a very wide variety of spares across brands. Poor availability of spares coupled with very high inventory impacts not just service lead time, but also overall revenues and profitability. The assignment is aimed at ensuring high availability of spares with reduced inventory which in turn will enable rapid growth of the chain."

Mahindra First Choice Services (MFCS)
Commenting on the engagement with VCG, Mr. YVS Vijay Kumar, CEO, MFCS said, "Our association with Vector is aimed at creating new benchmarks in the industry in terms of vehicle turnaround times at the workshop, level of spares inventory and daily availability of spares. This engagement will enable us in our vision which is to become one of the top three car service providers in the country by 2018."

About Vector Consulting Group

Vector Consulting Group is the leading consulting firm in the space of Theory of Constraints consulting in India, It engages with organizations to help them gain market share by building unique supply chain capabilities that provide a competitive edge in the market. Vector Consulting Group is engaged with India’s most renowned industrial houses such as Tata, Godrej, Bajaj Electricals, Cummins Group, Raymond, and Kirloskar Oil Engines etc.

About MFCS

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi-brand car workshops with a presence across 20 major cities in India and covering an area of over 5,00,000 sq. ft. Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices.


The company's well-equipped technical training center at Hyderabad helps in training technicians who can cater to the various servicing needs of multi-brand cars. MFCS also follows stringent quality measures and a mandatory 60 point "First Choice First Check" which is performed on all cars. Annual benefit products like 'Help-First', 'Save-First', 'Warranty beyond Warranty', online 'Ask our Expert' and MFCS' unique web tool 'Dent Estimator' are a few examples of pro-customer approach. Customers can book their car service online, by calling the individual workshop, or the toll free number.


With a combination of company owned and franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2018.

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