Conversations with Business Leaders: Anil Mathur, COO, Godrej Interio

Mr. Anil Mathur, COO at Godrej Interio talks about how the company solved the perennial conflict for sales bandwidth between converting current enquiries and developing new leads by releasing significant capacity for business development from the existing team. In B2B companies, on the one hand sales teams must meet new customers to develop new business, and on the other they must focus on support activities and current leads to ensure monthly order booking and sales targets. Most of their capacity tends to be taken up by the second. However, if this conflict is not addressed, a company cannot expand customer base and increase market share beyond a threshold without increasing the sales team!

You can watch the video version and read more about this transformation at: https://www.vectorconsulting.in/our-work/godrej-interio-institutional-business/?type=solution