Walkaroo International

Walkaroo

Walkaroo International, a ₹2000 Crs. footwear manufacturer, is one of the pioneers in PU-based footwear in India. It aspired to be the most preferred footwear brand by continuously being the first to offer newer designs at affordable prices.&nbsp;To be a leading brand in this fast fashion business, the company needed to shorten the time-to-market of its products - from concept stage to final design. Further, these designs would have to be quickly manufactured and made available in various sizes to the consumers through their vast dealer network.&nbsp;However, earlier, with multiple projects running concurrently in new product development (NPD) involving teams across design, manufacturing, and procurement functions, there were problems of mismatched priorities and coordination. Consequently, project delays, rework and capacity wastage of teams, leading to higher lead time to launch, were the norm. Moreover, a forecast-based manufacturing and distribution system, led to frequent shortages and surpluses of inventory in its warehouses. This resulted in lower availability and lost sales for the company.&nbsp;By implementing Vector’s solutions, Walkaroo shifted from ‘batch processing’ to ‘single design flow’ method in new design development. This allowed the company to break away from vicious delays and capacity wastages across the functions, and. thus improving its new product output. At the same time, manufacturing and distribution deployed a rapid replenishment process with its suppliers, manufacturing units and supply chain to ensure the continuous availability of products across its various depots.&nbsp;The following results were realised, within a year of implementation of these new processes in NPD and operations -&nbsp;&nbsp;<figure class="image"><img style="aspect-ratio:760/849;" src="https://web-assets.vectorconsulting.in/storage/editor_uploads//image-1720245523_1777286189.png" width="760" height="849"></figure>

Walkaroo International, a ₹2000 Crs. footwear manufacturer, is one of the pioneers in PU-based footwear in India. It aspired to be the most preferred footwear brand by continuously being the first to offer newer designs at affordable prices.To be a leading brand in this fast fashion business, the company needed to shorten the time-to-market of its products - from concept stage to final design. Further, these designs would have to be quickly manufactured and made available in various sizes to the consumers through their vast dealer network.However, earlier, with multiple projects running concurrently in new product development (NPD) involving teams across design, manufacturing, and procurement functions, there were problems of mismatched priorities and coordination. Consequently, project delays, rework and capacity wastage of teams, leading to higher lead time to launch, were the norm. Moreover, a forecast-based manufacturing and distribution system, led to frequent shortages and surpluses of inventory in its warehouses. This resulted in lower availability and lost sales for the company.&nbsp;By implementing Vector’s solutions, Walkaroo shifted from ‘batch processing’ to ‘single design flow’ method in new design development. This allowed the company to break away from vicious delays and capacity wastages across the functions, and. thus improving its new product output. At the same time, manufacturing and distribution deployed a rapid replenishment process with its suppliers, manufacturing units and supply chain to ensure the continuous availability of products across its various depots.The following results were realised, within a year of implementation of these new processes in NPD and operations -<figure class="image"><img style="aspect-ratio:760/849;" src="https://web-assets.vectorconsulting.in/storage/editor_uploads//image-1720245523_1777286175.png" width="760" height="849"></figure>

Learn how Vector Consulting helped Walkaroo International reduce time-to-market and improve product availability using TOC principles for faster design and distribution.