Problem: India’s auto industry is rapidly shifting from ICE to EVs, but both traditional OEMs and startups face NPD challenges. Legacy OEMs struggle to balance investments and execution capacity between ICE and EV programs. EV startups, on the other hand, focus on rushed launches and OTA software fixes, but this has it’s own challenges. Solution: A New Product Development (NPD) framework that addresses both challenges. For OEMs, it introduces dynamic capacity-load management to align strategic intent with execution across shared teams. For startups, it builds collaboration through integrated product development and strong gate controls to ensure readiness before launch. Benefits: This approach enables legacy OEMs to pivot smoothly between ICE and EV projects without resource conflicts, while empowering startups to scale quickly with better quality and reliability. Overall, it creates a more agile, disciplined, and innovation-ready ecosystem to drive India’s EV transition forward.

Key Takeaways

Indian auto OEMs' & EV startups face challenges with managing mulitple NPD projects. This article offers a solution that helps them both to manage NPD projects with better collaboration & discipline.

From ICE to EV: Steering India's automotive industry forward

From ICE to EV: Steering India's automotive industry forward

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