Problem: The perishable goods industry faces losses due to poor stock freshness, leading to customer attrition, heavy discounting, and high write-offs Solution: The solution is to implement demand-driven replenishment, where inventory is continuously restocked based on real-time customer consumption rather than forecasts, ensuring steady product flow, reducing stock-outs and excess, and thus improving product freshness in stores. Benefits: Demand-driven replenishment helps perishable businesses reduce waste, lower inventory costs, and keep shelves stocked with fresh products to maximise sales and customer satisfaction

Key Takeaways

67% of Indian consumers actively seek freshness when buying perishable goods. However, the industry is torn between delivering freshness and earning profits. Is there a way out?

Old is gold no more

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Vector Consulting Group - Research and Publications: Adopting replenishment based distribution instead of a forecast based inventory movement helps increase sales. Know more.