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A consumer goods company, Godrej Interio, discusses the perpetual conflict that B2B sales teams face and how, even though the burden of 'non-sales' tasks is taken off the sales team, it does not yield the desired business results. Our solution for Godrej Interio helped the company resolve the conflict and delivered remarkable business gains.

Conversations with Business Leaders: Mr. Anil Mathur, COO, Godrej Interio

In this episode of the Counterpoint podcast by Vector Consulting Group, Mr. Anil Mathur, COO of Godrej Interio, talks about challenges in B2B sales and how effective solutions delivered remarkable business gains. Tune in now.