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In this chapter, Dr. R.C. Bhargava, talks to Satyashri Mohanty, about how Maruti focused on improving the customer’s car buying experience (pre and post purchase) to build long term customer loyalty.

Role of management in making India a manufacturing hub | Chapter 4: Mastering customer loyalty for long-term success

Explore the role of management in building India's manufacturing hub by building customer loyalty in episode 4 of the Counterpoint Podcast by Vector Consulting.