In this episode of the Counterpoint Podcast, we will examine the mystery behind new product failures, identify the core conflict underlying them and discuss steps to enable the success of every new product or service you launch.
Categories: Sales & Distribution
End-to-end pull distribution: From pilot phase to scale up
How to implement pull distribution strategy from pilot phase to scale up phase
Is direct distribution of the full market possible?
Direct retail coverage of the whole country or numeric distribution is viable. Find out why?
End-to-End pull distribution: Managing the challenges of transformation
While agile or rapid reaction end to end supply chains is the need of the hour, the implementation of these concepts is not easy. Let us understand the difficulties and challenges of creating such agile supply or distribution chains
Go-to market strategy for year-on-year sales growth
The “pull” distribution solution allows companies to enjoy phenomenal growth in secondary sales. However, this system very often hits an obstacle in implementation
Retail environments – Solving the last mile obstacles for go-to- market strategy
The pull-based replenishment flow system often hits a new saturation point every time, which calls for a shift in the approach to unlock the next growth area.
Auto industry OEM spare parts – Solving the conflict between rapid service and inventory costs
Countering the OEMs conflict with a sustainable solution that enables higher availability and spare parts sales at much lower inventory as compared to the conventional way of managing spare parts
Auto industry OEM spare part operations : Key causes for challenges
Managing spare parts is the most challenging areas of operations in the auto industry. It is the Achilles heel for most companies
Managing Supply Chains: A simple yet powerful solution
In the last episode we did a breakdown of typical supply chain problems and how they are all linked to the practice of manufacturing as per forecasts. In this episode we propose a solution by going back to the basics of inventory management
Managing supply chain
In this episode, we take a deep dive precisely into the root cause of this perplexing issue – why do supply chains often fail, despite the numerous people and the cutting edge technologies it has at its disposal?
Influencer Loyalty Programs
In the last episode we discussed how to win long-term loyalty of retailers. However, in many product categories there can be other influencers for a purchase- it could be architects/ carpenters for furniture, masons/engineers for construction products, mechanics for automobiles and so on
Re-inventing Retailer Loyalty Programs
Most companies try hard to win retailer loyalty through various temporary offers and schemes. However, these standard, time bound, volume-slab wise, schemes do not promote any real loyalty. This episode will help us find how firms can truly bond with retailers without any of these issues!
Month end skew
In the first episode, we present to you the ubiquitous month-end skew in sales. In distribution companies the usual sales pattern is 10:20:30:40 over the four weeks of a month. This sales pattern is popularly described as the “Hockey Stick” sales syndrome and is accepted as a normal industry phenomenon
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Vector Management Consulting Pvt. Ltd.
10th floor, Thane One, DIL Complex,
Ghodbunder Road, Majiwade,
Thane (West), Maharashtra - 400610, India.
Vector Management Consulting Pvt. Ltd.
10th floor, Thane One, DIL Complex,
Ghodbunder Road, Majiwade,
Thane (West), Maharashtra - 400610, India.