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Consumer Goods & Retail

Merchandising Grid: The Mechanism for Product Portfolio Management

How to create product portfolios that maximize sales without too much variety burdening the supply chain

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Puneet Kulraj, Parag Pai and Dr. Shelja Jose Kuruvilla
equipment-enigma
Consumer Goods & Retail

Acing New Product Launches

Launching a new product? Don't overlook the importance of a successful launch strategy!

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Prasad Bhoite and Sunil Davis Kolangaden
equipment-enigma
Consumer Goods & Retail

Retail sales operations: Challenges in the current COVID environment

Companies who sell through retailers and depend on salespeople for order collection are facing unprecedented challenges to manage sales in the current COVID environment. Is there a way out?

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Kiran Kothekar
equipment-enigma
Consumer Goods & Retail

Solar eclipse in sales & distribution

A study was conducted to understand the impact of absence of wholesaling on market availability of FMCG during and immediately after the complete lockdown. The results are surprising but conclusive.

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Mayuresh Satpute, Malik Rafi, Shankar Arora, Mohit Saini & Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

The road less travelled

Find out how companies can solve the sales dilemma with ‘pull’ mode of sales

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Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

Overcoming the threat of e-tailers

Find out how brands and retailers can evolve themselves by using TOC while addressing the needs of customers

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Kiran Kothekar
equipment-enigma
Consumer Goods & Retail

Battle for India’s retail market: Who will rescue traditional stores from online retailers?

A replenishment based distribution system can help consumer good companies protect their traditional channel from being decimated by e-commerce.

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Satyashri Mohanty & Dr. Shelja Jose Kuruvilla
equipment-enigma
Consumer Goods & Retail

Pandemic-resistant manufacturing and distribution

Find out how consumer goods companies can build immunity with six levels of supply chain flexibility.

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Satyashri Mohanty, Puneet Kulraj and Sachin Jain
equipment-enigma
Consumer Goods & Retail

Small is big

Find out a highly cost effective solution to reaching out to even the smallest of retailer point with a single tier distribution network

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Sudheer S & Satyashri Mohanty
equipment-enigma
Consumer Goods & Retail

The unresolved conflict: Modern retail vs. consumer goods companies

Is a win-win solution possible for this ubiquitous tug of war over “margins” between brands and their retailers?

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Satyashri Mohanty & Dr. Shelja Jose Kuruvilla
equipment-enigma
Consumer Goods & Retail

100% availability with less than half the inventory

Find out how stock replenishment time is the key to bringing down inventory in the entire distribution channel

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Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

The devolution marketing

A large portion of what drove us into the Great Recession is rooted in this dysfunctional pattern of distribution.

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Andrew R. Thomas & Timothy J. Wilkinson
equipment-enigma
Consumer Goods & Retail

Build to buffer

One challenge in the fashion industry is that forecasts often are wrong, especially at the individual item and retailer levels. Additionally, only about 15 percent of new designs turn out to be winners, selling out in about six to eight weeks.

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Mahesh Gupta, PhD, University of Louisville
James Cox III: Ph.D, University of Georgia
equipment-enigma
Consumer Goods & Retail

Who creates slow movers?

Read about how can companies convert slow-movers into a fast-mover

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Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

Power of availability

Find out how you can grow sales at double the market growth rate without any additional investment!

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Kiran Kothekar
equipment-enigma
Consumer Goods & Retail

From inventory turns to norm turns

In Distribution centric organizations, the level of Inventory is perceived to be a critical measure to understand the health of the system (inventory with respect to sale).

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Kiran Kothekar
equipment-enigma
Consumer Goods & Retail

Managing distribution chain: Is there a better way than gazing the crystal ball?

Find out how companies can get the right material to the right place and ensure availability

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Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

Old is gold no more

Perishable goods industry is finding it increasingly difficult to live with the problem of low freshness of stocks at the point of sale. Find out how TOC can help?

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Arvind Singh Rana
equipment-enigma
Consumer Goods & Retail

TOC replenishment in a wholesale- dominated market, an oxymoron?

A lot of my friends in the distribution industry (and I have lots of them!) are quite intrigued by the fact I make a living out of implementing things as simple as “The Goal ” and “Its Not Luck ”.

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Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

Profitability percentage (%)

A good measure for evaluation of operational productivity should avoid the two errors—false positives and false negatives. Let us check if the measure of profitability calculated as PBDIT as percent of sales meets the criteria. A growing company, improving profitability IPBDIT as percent of sales (PBDIT%)] over the years is often seen as an improvement in performance.

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Satyashri Mohanty
equipment-enigma
Consumer Goods & Retail

What enables effective decisions?

With cloud computing and ever reducing prices of storage systems, the available capacity to store data has gone up exponentially.

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Satyashri Mohanty
equipment-enigma
Consumer Goods & Retail

Counter counterfeiting

Find out how companies can fight fakes by leveraging their direct distribution

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Puneet Kulraj & Dr. Shelja Jose Kuruvilla
equipment-enigma
Consumer Goods & Retail

Preventing the demise of a store

Find out why retail stores die and how it can be prevented by implementing a TOC based supply chain

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Kiran Kothekar
equipment-enigma
Consumer Goods & Retail

Enhancing profitability of retail chains: Using the fundamental principles!

Despite significant mark-ups, most retail chains struggle to make profits. Find out how TOC can help?

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Kiran Kothekar
equipment-enigma
Consumer Goods & Retail

Size does matter!

Find out how to prevent sale loss due to stock out of ‘sizes’ without inflating inventory

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Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

Leveraging franchisees for profitable growth in retail

Find out how retail companies via franchisee model can profitably grow without increasing operating expenses

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Santosh Mavely
equipment-enigma
Consumer Goods & Retail

A folly called trade promotions

Read about how the results of a field research into retailer behaviour indicates contrary to the entrenched belief in the consumer good industry

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Puneet Kulraj & Dr. Shelja Jose Kuruvilla
equipment-enigma
Consumer Goods & Retail

Retailer’s dilemma

It is not uncommon for a manufacturing company to enjoy a profitability of around eight percent when the gross contribution is about thirty percent.

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Puneet Kulraj
equipment-enigma
Consumer Goods & Retail

Straightening the hockey stick in sales and distribution

Read about how to break the omnipresent month end skew and release capacity

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Puneet Kulraj

Get in touch

Registered Office:
Vector Management Consulting Pvt. Ltd.
10th floor, Thane One, DIL Complex,
Ghodbunder Road, Majiwada,
Thane (West), Maharashtra - 400610, India.
Phone:
022 6230 8800, 022 6230 8801

Corporate Identity Number:
U74140MH2006PTC164922
For any queries, contact:
Mr. Hemal Bhuptani
[email protected]