BLACKBERRYS a major Indian clothing brand for men’s apparel caters to its customers through a network of more than 800 retailers which includes Exclusive Brand Outlets, Multi Brand Outlets and Large Retailers. As is the case for most retailers, Blackberrys too faced the issue of mismatch of sales with forecasts. So, although the company enjoyed sales growth, margins were coming under pressure due to discounting and there was a deteriorating trend in the inventory turns.
So, the company partnered with Vector with the objective of achieving higher sales with lesser discounts at lower inventory for its own stores and for its retail partners. After a year of implementing a rapid supply chain with low inventory model in collaboration with the company’s garment suppliers and retail partners, the company was able to achieve several operational and financial wins for its core product line, including lower stock outs of selling SKUS, lower inventory levels for retail partners, less discounting at the stores, better inventory turns and higher profitability. The lower lead times also allowed the company to quickly recover from stockouts & increase sales. Please find few of the salient results experienced for the core products of the company: