Hercules Hoists Limited

Hercules Hoists Limited, a part of the leading industrial conglomerate: the Bajaj Group, manufactures to-order industrial material handling solutions for lifting, moving, and storing. Hoisting solutions marketed under the brand Indef are market leaders in that category.

The company entered an engagement with Vector in Sept 2016 to overcome emergent challenges of poor reliability of delivery, stagnant sales, and working capital crunch. After first freeing up the necessary cash from operations and abating the working capital crunch, production was streamlined by implementing Theory of Constraints-based “pull” manufacturing processes and taking steps to win back vendor confidence. A sales flow management process was also put into place to increase bandwidth and effectiveness of the sales team. Consequently, the overall profitability improved along with other operational and financial parameters:

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