Mahindra First Choice (Spares And Services)
Mahindra First Choice (MFC), a multi-brand car spare parts company was launched in April 2015. Though it is part of the well-known business house of Mahindra & Mahindra, the new brand faced stiff competition in an already crowded space. MFC partnered with Vector Consulting Group to build a Decisive Competitive Edge based on reliability of availability in their distribution model which can then enable them to grow the business in a sustained manner. To accomplish this goal, the company implemented TOC replenishment solution in the entire supply chain. Counterintuitive to the practice of launching a brand with deep discounts and schemes, the company offered no schemes, and instead, grew demand through a Mechanic Loyalty Program (MLP). Within a year of implementation, significant operational and financial results were achieved. The company is now in the process of growing its distribution footprint based on the TOC philosophy.
The following are the results experienced so far –