Pratibha Syntex Ltd

This integrated textile company saw its OTIF increase to 90% and profits go up by 55% after adopting TOC

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Textiles & Garments

High Velocity Custom Manufacturing

Pratibha Syntex Limited is one of the largest vertically integrated textile manufacturers in India with its value chain spanning from fiber to fabric to garments. The company embarked on a journey to transform its business of manufacturing of various textile Products such as Yarns, Knitted Fabric and Knitted Garments through the platform of 'Theory of Constraints' by partnering with Vector Consulting Group since November 2014. PSL reaped the following benefits within a short span of one year:

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Video Case Study

Textiles & Garments,

Pratibha Syntex Ltd : Transforming Textile & Garment Manufacturing Business Using TOC

Find out how Pratibha turned around from being a business struggling to survive to a profitable one that offers one of the shortest lead-times and highest reliability to customers.

Client Speaks

Shreyaskar Chaudhary

Managing Director, Pratibha Syntex Limited

Majority of our customers are brands and retailers based in Europe and US. The greatest challenge is reliability in supply.

Q: What are the major challenges in your business?

A: Majority of our customers are brands and retailers based in Europe and US. The greatest challenge is reliability in supply. This has now been compounded with the need for quick response and increased flexibility in product offerings. Unfortunately, Indian apparel industry has had a legacy of poor reliability.

Q: Why was ensuring “reliability”, “flexibility” and “speed to market” a tough challenge operationally?

A: We market intermediary products in addition to garments, therefore available capacity of the plant was shared between catering to needs of market (yarn/fabric customers) and internal (Garment) requirements. This and the inability to synchronize various items needed for completing orders was creating disruption (erratic cycles of starvation and overloading) in flow of yarn and fabric required for garment orders. So, in spite of high WIP, expensive finite scheduling software and frequent expediting meetings, there was a high and highly variable lead-time, and orders could not be dispatched in time.

Like others in this business we tried to solve the problem by under-loading the plant but this squeezed profitability.

Q: What motivated you to embark on the TOC journey?

A: As I mentioned, we are in a very time sensitive and competitive market. We found that our due date delivery performance was inconsistent. Airfreight and penalties, lack of affirmative action to grow the business due to inconsistent supply was causing us considerable losses. Additionally, customers have been consolidating their supply chains and had been threatening to pull out unless we delivered. To survive and succeed in this very tough business, we knew we had to improve operations in a very short time! With the help of TOC we aimed to enhance performance and thereby profitability by building a competitive edge based on reliability with considerably lower lead-times, whilst possibly getting more output from same capacity.