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In this episode, we evaluate Influencer Loyalty Programs (ILP) as a key business strategy. We highlight how ILPs effectively generate demand by leveraging trade specialists' influence and building strong emotional connections, emphasizing careful design and execution for success.

Influencer Loyalty Programs

In the last episode we discussed how to win long-term loyalty of retailers. However, in many product categories there can be other influencers for a purchase- it could be architects/ carpenters for furniture, masons/engineers for construction products, mechanics for automobiles and so on

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