Bajaj Electricals Ltd., Recipient Of The 2019 ASCM Award Of Excellence – Corporate Transformation


Bajaj Electricals Ltd., India’s leading consumer durable and lighting company has been announced today as the recipient of the 2019 Award of Excellence – Corporate Transformation from the Association for Supply Chain Management (ASCM), the global leader in supply chain learning, transformation, innovation, and leadership. On behalf of Bajaj Electricals Limited, Mr. Amit Bhalla, Sr. GM and Head – Strategy received the award at the ASCM 2019 conference in Las Vegas.

Bajaj Electricals Limited is the leader in small appliances, lighting, engineering and infrastructure projects. More than half of its revenue comes from its consumer products division, where manufacturing takes place at three different units with components sourced from 60 national and 55 international suppliers. This business model led to several challenges, including price undercutting, cross-market infiltration, and poor product availability.

By following ASCM global standards, Bajaj Electricals was able to analyse, optimize and implement an end-to-end supply chain transformation. In fact, with the help of its partner, Vector Consulting Group, the company configured an entirely new supply chain to reduce replenishment lead times and increase supply reliability.

About Association for Supply Chain Management (ASCM):

The Association for Supply Chain Management (ASCM) is the global leader in end-to-end supply chain organizational transformation, innovation and leadership. As the largest non-profit association for supply chain, we are an unbiased partner connecting people around the world to the newest insights and solutions on all aspects of supply chain. ASCM transforms enterprises and empowers people with industry-recognized, global standards - like APICS and SCOR - to optimize their supply chains, secure their competitive advantage and positively impact the world.

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